Pablo Cheesecake: World-famous Cheese Tart Opens in Manila
Pablo Cheesecake was founded by Masamitsu Sakimoto in Osaka and since then gained unbelievable response and eventually became an institution when it comes to cheese tarts. It is well known for its gooey, dreamy, creamy and cheesy creation. The store officially opened its curtains in Manila last September 14, 2016 in Robinsons Manila. It was brought in the Philippines by Ben Chan’s group, Suyen Corporation. Pablo Cheesecake Manila is located on the first level of Robinsons Manila – Pedro Gil wing, near H&M and Costa Coffee.
Did you know: The founder Masamitsu Sakimoto named the shop Pablo after the famous painter, Pablo Picasso. He wanted to create a ‘cheese cake revolution’ the same way Picasso had done with the art.
One day after it opened, I’ve decided to give it a shot since I didn’t have any school and freelance work related stuff to do. I’ve made it to Pablo Cheesecake around 2:10 PM. It was love at first glance. I fell in love with the store design the first time I saw it. The eye-candy for me is the image of a cheese tart with a melting gooey center.
I was not surprised with the people queuing for hours just to have a taste of the world-famous’ cheese tart. The line was long enough to be divided into two queue areas. I would suggest that when you visit Pablo, make sure that you bring extra patience. It is a-must to survive long line that can take up to hours.
I was guided by the staff to go to the other queue area around 4:40 PM. I had fun watching the cheese tart production process while waiting for my turn to order (I had to wait for another hour just to get my turn) . It’s also fun to hear how their staff says “Pablo” in unison once in a while. It was adorable! Throughout the production, I’ve realized and appreciated the dedication of Pablo Cheesecake when it comes to offering freshly-baked and quality goodies. I commend each and every staff of Pablo Cheesecake Manila because they were very accommodating to every question raised by customers. And super love their enthusiasm!
Pablo Cheesecake Manila – Production process of Matcha tarts
Busy bakers of Pablo Cheesecake Manila
Matcha tarts with red bean paste and mochi balls
The Japanese chef carefully pours the matcha cheese custard
Apricot jam wash with freshly-baked cheese tarts
Stamping the symbol of the world-famous’ cheese tarts
Did you know: Every ingredient needed for the production was imported directly from Japan. Also, they have Japanese chef to make sure that the process and production of each tart is based with the one in Osaka.
Review of Pablo’s Cheese Tart Manila
I’ve ordered the Freshly Baked Cheese Tart (Regular – P599). This soft, creamy, 5 inches in diameter treat is their best-seller and literally the crowd favorite. The flaky light crust tasted good and does balance the flavor of the cheese custard and the apricot jam. Some people prefer to eat it while its warm and divine. While other prefer to eat it when it’s cool and chilled. I personally prefer eating it chilled.
Insider tip: The Freshly Baked Cheese Tart baked in ‘rare’ is not yet available in Pablo Cheesecake Manila.
Pablo Cheesecake’s crowd favorite
Lovin’ the ice cream like texture of Pablo’s cheese tart
To be honest, the price is quite expensive for a 5-inch tart. But looking closely with how Pablo creates each tart and the quality of the ingredients, I guess that can be a great justification.
The packaging is simple and straightforward. I like the clean, minimalist look of it. The box also has an indication of the expiry date of the cheese tart. One of the staff told me that it is best to consume within 6 hours after purchasing.
Pablo Cheesecake also sells other variants of cheese tarts such as Chocolate, Matcha, and Premium. They sell cheese puddings (P999), cookies (price starts at P499), hot/cold drinks (price starts at P120), soft served ice cream (P150) too.
Note: Pablo Cheesecake Manila limits 3 tarts per person due to the overwhelming response.
Update as of September 17, 2016, Pablo Cheesecale limits one tart per customer only.
Overall, the experience was pretty chaotic specifically with the queuing but bearable enough (cause I brought a bunch of patience in me). It took me almost 4 hours, and I consider this as one of those #DoItForTheBlog moments. The cheese tart is good and I’m looking forward to taste their Premium and Matcha ones.
PABLO – MANILA
Level 1, Pedro Gil Wing, Robinsons Place Manila
Facebook: Pablo Cheesetart Philippines